Action: 5 openings in a single day in 4 regions, reaching 255 stores in Italy

Action further accelerates its development plan in Italy with the simultaneous opening of 5 new points of sale, which took place on Saturday 26 September.

The non-food discount chain has in fact opened new stores in Affi (Veneto), Orzivecchi and Treviglio (Lombardy), Telese Terme (Campania) and Trani (Apulia). With this multiple operation, Action consolidates its presence across Italy, reaching the total of 255 stores.

5 new openings

Spacious and easily accessible, the five new stores offer a convenient and functional shopping experience thanks to dedicated local teams. In Veneto, the new store in Affi (Vr) is located inside the Retail Park Affi 2 on Via Giovanni Pascoli; it covers an area of 809 sq m and is managed by a team of 19 employees.

In Lombardy, two stores are opening: the one in Orzivecchi (Bs), located in the Retail Park La Girandola on Viale Giuseppe Tovini, with 948 sq m and 16 employees, and the one in Treviglio (Bg), inside the Treviglio Shopping Centre on Viale Monte Grappa, which offers an area of 812 sq m and is managed by 14 new employees.

Moving down to Campania, the store in Telese Terme (Bn) is located in the Retail Park San Giovanni on Via San Giovanni: it measures 827 sq m and employs 15 employees. Finally, in Apulia, the store in Trani (Bt), located at Km 1 of the SP Trani-Andria, covers an area of 948 sq m and is supported by a team of 22 employees.

Action formula

Residents of these five cities and the surrounding areas will be able to discover the renowned "Action Formula": an assortment of 6.000 good-quality and increasingly sustainable products in 14 different product categories (from toys to handicrafts, from household products to gardening, from DIY to food) at the lowest possible price. With 150 new products introduced every week and more than two-thirds of the catalogue at less than 2 euros, the range is designed to meet different needs and preferences.

The comment

"We are very proud to announce no fewer than five openings in a single day, an achievement that demonstrates Action's rapid growth in Italy in just five and a half years," says Maurizio Oprandi, general manager of Action in Italy. "Bringing our formula to Veneto, Lombardy, Campania and Apulia simultaneously confirms the strength of our format and our desire to respond comprehensively to ever-growing consumer demand. Our success is based on the commitment of our teams: with these openings, we welcome 86 new colleagues."

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.