Mirato Group takes control of Mirato MEA: stronger in the Middle East and Africa

Mirato Group acquires a majority stake in Mirato MEA and further strengthens its presence in high-potential markets, with double-digit growth rates.

From joint venture to control

The company acquired, established as a joint venture with investment company Dalal Group Holding (a company with interests in distribution, real estate, tourism, industry and import-export), is based in Lebanon, in Beirut, and specialises in the manufacture of personal care products.

With the move from a minority stake to control, the Piedmont-based group, headquartered in Landiona (Novara), consolidates its activities in the Middle East, while also aiming to develop new business opportunities in Africa.

Founded in 2021, Mirato MEA operates in nine countries: Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Iraq, Jordan, Lebanon, Oman and Yemen.

Markets where the point of sale is still central

The company serves local retailers and wholesalers, leveraging an established presence in markets where physical shops retain a central role and e-commerce is still not widespread.

The decision to increase the stake stems from the economic results already achieved and from the prospect of enhancing the production structure locally, which, as mentioned, could help serve customers on the African continent with greater efficiency and competitiveness.

Fabio Ravanelli: "This is not merely about increasing the stake, but about ensuring continuity for a project with excellent prospects"

“We know Mirato MEA and the recognition it has earned; this is why we chose to take control of it. It is not merely about increasing our stake, but about ensuring continuity for an industrial project with concrete prospects,” explains Fabio Ravanelli, chairman of Mirato Group. “The production presence in Lebanon and the relationships built with local operators provide a very important foundation in two areas undergoing profound transformation, with double-digit growth potential that is now difficult to achieve in mature markets such as Italy.”

Mirato Group: other acquisitions

It is worth noting that the Ravanelli family group closed 2025 with overall growth of 7,8%, EBITDA of +9,38% and turnover of more than 300 million euros. This was thanks to a range of brands such as Intesa, Malizia, Splend'Or, I Provenzali, Clinians, Geomar, Breeze, Nidra, Glicemille...

The new transaction forms part of Mirato Group's internationalisation strategy, which already includes Mirato Asia in Moscow, Mirato Shanghai, Mirato Hong Kong and MilMil Adriatica in Skopje (Macedonia).

More recently, namely in 2024-25, Mirato also secured 55% of the Turin-based company Tintolav (products for professional laundries) and, through its subsidiary Mil Mil 76, 100% of the Naples-based Alga Bio (home care and ecological cleaning products).

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.