Mirato: EBITDA and revenue up, also thanks to acquisitions

An excellent 2025 for Mirato Group. The financial statements close with total growth of 7,8% and an EBITDA of +9,38%. Consolidated turnover exceeds 300 million euros.

Mirato, 190 million pieces per year

For over 60 years, a benchmark in the personal care market and also present in the home care and food supplements categories, the company based in Landiona (Novara), owned by the Ravanelli, now has a surface area of 104.000 sq m across production departments, warehouses, laboratories and sales offices, and more than 600 employees, achieving an annual production of more than 190 million pieces.

The 2025 marks a significant step in the evolution of the group’s scope, which continues its path of organic and external growth.

From acquisitions to an international presence

After the acquisition, in 2024, of 55% of the share capital of Tintolav, specialised in professional cleaning products and fabric care, in 2025 Mirato acquired Alga Bio, through its subsidiary Mil Mil 76, further expanding into the home care sector.

This is joined by Mirato Mea, based in Beirut, which helps strengthen the group’s presence in the Middle East and Africa through aerosols, emulsions and alcoholic fragrances.

The scope also includes Mirato Asia of Moscow, Mirato Shanghai, Mirato Hong Kong and MilMil Adriatica, based in Skopje (Macedonia).

It is worth noting that the export share was around 20% as early as 2024.

The group is now present in approximately 80 countries worldwide and operates through five commercial divisions: Mirato cosmeticsdivision, Mirato food, division, Mil Mil 76, Tintolav laundry channel and Tintolav mass market.

An organisation that enables comprehensive coverage of all channels, from mass-market to professional.

Mirato is currently chaired by Fabio Ravanelli

Category growth

The market side also saw the 2025 showing a positive trend. According to data from Circana, in December 2025 the Piedmont-based major recorded growth in sales of 0,5% in value compared with the previous year in the categories in which it operates.

In particular, 13 product categories show a trend above the average and account for more than 45% of the overall business.

Among the most significant performances, the stylingcategory stands out, recording an increase of 9 points in value and 7,3% in volume.

The contribution of body exfoliators was also positive (respectively +18,2% and +25,9). In this category, Geomar is confirmed as the undisputed leader, with a share (in value) of 35,6%.

Particularly significant results also came from the sun carecampaign, which recorded double-digit positive changes both in value and in units compared with the previous campaign (+19,5% and +26,2).

Positive performances were also recorded in more specialised categories, including mass-market fragrances, lip protectors and hair removal.

This context includes the group’s path in digital innovation and artificial intelligence.

Mirato develops artificial intelligence

Mirato has adopted a structured internal model for AI management, based on dedicated guidelines, a multidisciplinary AI Team and cross-functional oversight processes spanning the various company functions.

Artificial intelligence is already used to support cybersecurity, the analysis of email infrastructure content and the prevention of digital threats.

These areas are complemented by new projects dedicated to optimising accounting processes and integrating AI into document management systems.

For more information, download Mirato’s Sustainability Report

The headquarters in Landiona, Novara

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.