Retail media: Vusion signs an agreement to acquire In-Store Media

Acquisition in the promising retail media sector. Vusion has signed an agreement to acquire In-Store Media (Ism). A giant with over 1,64 billion euros in aggregate revenue is born.

Ism is an established Spanish multinational focused, as its name suggests, on in-store operations, with its headquarters in Barcelona.

In-Store Media, retail media in 9 countries

Founded in 1998, the company is now a global benchmark in the development of retail media advertising solutions.

Present in nine countries across Europe, Latin America and Asia, it works with over 90 retailers and more than 1.600 brands.

It entered Italy in 2025, In-Store Media achieved in 2024 a record revenue of 105 million euros (+30%) while the figure forecast for the following year amounts to over 120 million, representing a positive delta of approximately 15% .

Its activities cover hypermarkets, supermarkets, shopping centres, department stores and specialist shops in Spain, France, Portugal, Italy, Poland, Mexico, Argentina, Chile and the Philippines.

Vusion, more than 350 retail customers

Vusion, on the other hand, is a global leader in artificial-intelligence-based digitalisation solutions for physical commerce and serves over 350 large retailers worldwide.

The company, with its headquarters in Nanterre, France, develops technologies that combine IoT, data, cloud and AI to enable stores that are conceived from the outset around AI and connected commerce.

Its task is to support retailers in transforming points of sale into intelligent environments, activating local e-commerce and offering data-driven commerce, with in-store retail media solutions and new customer experiences.

Listed on Euronext Paris, Vusion closed the first half with revenue of 820 million euros on an IFRS basis (+34%) and 839 million on an adjusted basis (+37%) at constant exchange rates.

In 2025 the French multinational generated respectively 1.472 million (+54%) and 1.527 million euros (+51%).

The proposed transaction was approved by the In-Store Media Board of Directors, while completion remains subject to obtaining the necessary regulatory approvals and satisfying the customary closing conditions. The acquisition is expected to be financed through debt.

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VUSION KEY FIGURES

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.