Witor's will take centre stage at “La Lombardia di Coop” at Milan’s Sforza Castle

Witor’s will take centre stage with its story and chocolate at “La Lombardia di Coop – Un viaggio al centro del gusto”, the first expo organised by Coop Lombardia, scheduled from 2 to 4 October at Milan’s Sforza Castle.

Focus on local production

The event has been created to showcase and promote local production and local supply chains through three days of stalls, tastings and events dedicated to food and Lombardy’s gastronomic culture. The event, which is free to attend, will bring together some of the Lombardy-based agri-food and wine producers that supply the Cooperative, along with a programme of events taking place in various areas of the castle.

Witor's presence

Among the participating companies will also be Witor’s, which will meet the public while presenting two sides representative of its world: on the one hand, the range of iconic Boeri products, a signature product in the company’s history; on the other, the more contemporary and pop Harry Potter by Witor’s range, designed for a broad audience of Wizarding World enthusiasts.

It will be an opportunity to tell, through tasting, the story of the evolution of a brand rooted in Lombardy’s chocolate-making tradition, but which over the years has successfully innovated its language, formats and consumption occasions. Visitors will be able to rediscover the Boero, created in 1962 through the combination of extra-dark chocolate, liqueur and cherry, and take a closer look at some of the products in the Harry Potter collection, including bars dedicated to the Hogwarts Houses, Popping Candy, Chocolate Frogs, snacks and biscuits inspired by the saga.

To make the experience even more indulgent, Witor’s will offer the public a selection of its specialities free of charge, turning participation in the event into a tangible opportunity to discover, taste and rediscover the world of the brand.

Taking part in “La Lombardia di Coop” represents an opportunity for Witor’s to strengthen its connection with the area where it was founded and grew, as part of an event that places Lombard businesses, their production heritage and the relationship built over time with Coop Lombardia at its centre.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.