Deichmann launches “Made for Italy”, its new multichannel communication campaign

The German company Deichmann, which specialises in footwear production, has launched “Made for Italy”, its new multichannel communication campaign.

A concept that shifts the focus from origin (the Made in Italy) to destination, Made for Italy, capturing the Italian spirit in all its moments, from coffee enjoyed standing up on the go to weekends with endless lunches. The soundtrack also helps convey this Italian character, entrusting The Barber of Seville with giving the adverts rhythm and identity.

The TV campaign, devised by Serviceplan Italia and produced by Make, both agencies of the House of Communication, was directed by William9. Three 20-second adverts will be released in September, October and November respectively.

The campaign also extends to Ctv, social and digital channels, with dedicated versions designed for each platform, and to points of sale, where Pos materials have been adapted using artificial intelligence, ensuring visual consistency and speed of adaptation across the country.

With this project, Deichmann confirms its ability to fit Italian everyday life and the real needs of those who experience Italy step by step perfectly.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.