Kimbo becomes Official Coffee Partner of GB1, the British team in the America's Cup

Kimbo, already Official Coffee of the Louis Vuitton 38th America’s Cup, today becomes Official Coffee Partner of GB1, the British challenger in the America’s Cup led by Sir Ben Ainslie.

The new partnership with GB1 further strengthens the Neapolitan brand’s presence at one of the most iconic international sporting events in the world. The announcement comes ahead of the second preliminary regatta, scheduled to take place in Naples from 24 to 27 September 2026. The partnership will continue through to the 38th America’s Cup, which will get under way with the Louis Vuitton Cup on 22 May 2027.

The comments

Sir Ben Ainslie, Team Principal of GB1, said: “Kimbo joining GB1 as a partner feels like a truly natural choice. It brings an authentic element of Neapolitan culture into our team and, with Naples at the heart of this America’s Cup, it is wonderful to have this connection with the city and its people. When you train and compete together for long periods, it is often those small moments in the day that help to build cohesion. Coffee is certainly one of those for us. Whether it is first thing in the morning, between meetings or after a training session, it creates a moment for the team to come together and talk. Kimbo helps us build this connection”.

Massimiliano Scala, head of marketing at Kimbo, said: “Our partnership with GB1 represents a strategic step in Kimbo’s international growth journey. The United Kingdom, where we have been investing for several years through our London subsidiary, is an increasingly important market for us. Partnering with such an iconic British team gives us a powerful platform to increase awareness and create new opportunities for the development of the Kimbo brand in the market. At the same time, as Official Coffee of the Louis Vuitton 38th America’s Cup, we have the opportunity to bring the culture and excellence of Neapolitan coffee to a truly international audience. GB1 adds a further dimension to this journey, connecting our roots in Naples with our ambitions in the United Kingdom”.

The Race Village and the Ooh campaign in the city of Naples

As Official Coffee of the Louis Vuitton 38th America’s Cup, from 24 to 27 September, Kimbo is also a leading presence inside Naples’ Race Village, bringing one of the most authentic symbols of the city’s culture into the heart of the competition: its coffee. Antica Miscela, 100% Arabica, one of the blends most representative of the Kimbo tradition, was chosen to introduce the international public to the experience of Neapolitan coffee.

Inside the Race Village, the Kimbo space combines product (offered in a variety of surprising preparations and drinks) with experience: in addition to coffee preparation and tasting, the public will be engaged through gaming and engagement activities designed to create a direct relationship with the brand.

Kimbo’s presence during the preliminary regattas also extends beyond the Race Village through a major Ooh campaign across the city of Naples, dedicated to the meeting of two excellences deeply connected to time, technique and passion: Neapolitan coffee and the America’s Cup, the oldest international sporting competition in the world. At the heart of the campaign is the concept “Excellence, perfected over time” and the key visual depicting this encounter through an evocative image: a boat interacts with a vortex of sea and coffee, whose shape recalls a cup viewed from above. Two seemingly distant worlds thus merge into a single image, united by the pursuit of excellence and the ability to perfect themselves over time.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.