Pewex and Fiorucci present a record-breaking mortadella: 9 m long and weighing 1.894 kg

Pewex and Fiorucci presented a record-breaking mortadella at the UltramercatoPewex in Cinecittà Due, Rome: 9 m long and weighing 1.894 kg.

An initiative created with the aim of establishing a new world record and celebrating one of the most iconic cured meats in Italian tradition.

La Mortadella Suprema

The star of the achievement was Mortadella Suprema with pistachio, one of the flagship products of Fiorucci, an Italian brand that has upheld the charcuterie tradition since 1850, helping to spread the gastronomic heritage of our country around the world.

As long as a minibus and weighing roughly as much as a car, the mortadella required particular care at every stage of production: the slow cooking, lasting more than 50 hours, to reach the right temperature at the heart of the product, and the handling of the world's largest mortadella were the most important and complex stages of the project. The aim was to create a record-breaking product not only in terms of its measurements, but also to ensure that the mortadella could be tasted and appreciated by consumers, achieving a record in flavour too.

The collaboration with Pewex

As evidence of a collaboration consolidated over time, Pewex, a retail chain founded in Rome in 1987 by the Cetorelli family, took up the challenge alongside Fiorucci, organising the event at its Ultramercato in Cinecittà Due. Inaugurated in December 2025, the store is one of the chain's most innovative formats, with extensive areas dedicated to fresh products, in-house production workshops and specialised departments.

The comments

“It is important for us to continue surprising those who choose us every day. We want our supermarkets to be lively places, capable of creating a direct relationship with people and offering something extra beyond the daily shop. It was in this spirit that we took up the challenge: to create something unusual without losing sight of our passion for good food,” declares David Cetorelli of Pewex.

“This small yet great event contains all the ingredients of Cesare Fiorucci's revival: our workers, with their artisan expertise and a smile, preparing a Mortadella Suprema that is as large as it is good; the beautiful Pewex supermarket belonging to the Cetorelli family, which welcomes us and works alongside us to make this record special; and our Roman friends and customers, who come to celebrate with us and taste the fruit of our work,” declares Vladimir Dukcevich, ad of Fiorucci.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.