Nonno Nanni and Nonna Rina take centre stage in temporary stores at Coop Alleanza 3.0 outlets

Nonno Nanni and Nonna Rina are strengthening their presence in Coop Alleanza 3.0 hypermarkets with temporary stores in 12 outlets across Emilia-Romagna, Veneto and Friuli-Venezia Giulia.

Located inside the outlets until 11 November 2026, the temporary stores stand out thanks to a strong visual character for the brands and bring together in one space the world of Nonno Nanni fresh cheeses and that of Nonna Rina fresh pasta, both part of the Nonno Nanni Group.

The products

The protagonists of the initiative are some of the most representative products of the two brands: from Stracchino, Robiola, Squaquerello and Primosale, to Nonna Rina’s offerings, including gnocchi, chicche and, above all, filled pasta, the distinctive core of the brand’s offering, characterised by the inclusion of Nonno Nanni fresh cheeses in the recipes. Among the most recent products are also Girasoli con pesto e Stracchino Nonno Nanni Senza Lattosio and Ravioloni con cotto affumicato e Robiola Nonno Nanni Senza Lattosio, which further strengthen the synergy between the two brands and the Group’s commitment to an increasingly broad offering, including in the lactose-free segment.

The in-store activities

At weekends, the activation is enhanced by tasting sessions dedicated to new products, giving members and customers the opportunity to sample the new products and discover their characteristics and serving occasions. To support the activity, guided sales sessions and dedicated promotional items are also planned, designed to make the presence of Nonno Nanni and Nonna Rina in the store even more recognisable and distinctive.

The initiative stems from the desire to create an even more direct point of contact with consumers in the place where they shop, highlighting the complementarity between Nonno Nanni and Nonna Rina and offering new opportunities to discover and sample their respective ranges.

The comment

“With this project, we want to bring Nonno Nanni and Nonna Rina even closer to consumers, creating spaces inside the outlets where they can discover and sample our products. It is also an opportunity to tell the story together of two brands and two complementary worlds – fresh cheeses and fresh pasta – which share the same focus on taste and quality,” says Luca Galuppo, Nonno Nanni’s marketing director.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.