Forno Bonomi is the main partner of the first international festival dedicated to tiramisu in Verona

Forno Bonomi is main partner of “Verona Loves Tiramisù”, the first international festival dedicated to tiramisu, taking place in Verona on 21 and 22 November at the Palazzo della Gran Guardia.

The event

The festival will offer the opportunity to discover and savour tiramisu through tastings of the classic recipe, creative interpretations by renowned pastry chefs, food pairings and workshops dedicated to the secrets of its preparation. An experience of taste and sharing designed to engage a broad and diverse audience, capable of bringing together different generations and cultures through the pleasure of a timeless speciality.

The ambition of the project is also supported by the context in which the event takes place: Verona, a city with strong international tourist appeal, offers the opportunity to engage with a broad and diverse Italian and foreign audience, and to promote tiramisu as a recognisable expression of Italian gastronomic identity.

The project

The project is the result of collaboration with Hostaria, the cultural association organising the event, which brings its experience in creating and promoting food and wine events in the area. This expertise is complemented by the contribution of Forno Bonomi, which has chosen to support the Festival not only with its ladyfingers, but also with a plan designed to amplify its visibility nationwide and help build international recognition over time.

The integrated communications strategy

The promotion of “Verona Loves Tiramisù” is developed through a coordinated strategy that integrates Hostaria’s activities with those of Forno Bonomi and their respective partner agencies. Two complementary contributions, with a shared objective: enhancing the Festival experience in the area and amplifying its reach through different channels, audiences and forms of communication, ultimately reaching a national and potentially international audience.

Hostaria, as organiser, will handle institutional communications and the local promotion of the event, with the support of Madcom, the communications group tasked with developing the official visual identity and digital platforms, including the website, which already has 5.000 subscribers, and the social profiles dedicated to the festival. The promotional plan includes an outdoor and digital out-of-home campaign. A social media campaign on Instagram, Facebook and TikTok is also planned.

Alongside the numerous activities planned in the area, there is also the social media communications plan of Forno Bonomi, developed with Bbdo Italy, to amplify the Festival’s visibility by making use of the brand’s channels, including through the involvement of influencers and creators.

In terms of media, Forno Bonomi has planned activity in leading food publications from Rcs and Condé Nast, through print and web media. This choice aims to increase awareness of the event nationwide, reaching a broader audience of enthusiasts, professionals and industry operators, while highlighting the festival’s gastronomic content.

The comment

“We are proud to be the main partner of the first edition of ‘Verona Loves Tiramisù’ and to share with Hostaria a project that aims to become a key event for tiramisu culture. We believe in the value of an event capable of combining the expertise of the area with a broader vision, showcasing a dessert that represents one of the most beloved expressions of Italian pastry-making worldwide. We have worked on an integrated communications plan, with digital activities, creator involvement and media planning across some of the country’s most authoritative food publications, to give the festival resonance beyond the local area, reaching a wider audience and creating the conditions for it to become established over the years,” says Pietro Meulli, marketing & trade marketing manager at Forno Bonomi.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.