Dole Italia alongside Acf Fiorentina as Official Fruit Partner

Dole Italia joins Acf Fiorentina as Official Fruit Partner, a collaboration centred on wellbeing, healthy lifestyles and good daily habits.

At the heart of the agreement is the desire to highlight the relationship between healthy eating and physical activity, choosing football as the ideal setting for translating these principles into experiences capable of making a lasting impact beyond the pitch.

The partnership

Particular attention will be devoted to the younger generations. During Fiorentina's Serie A Enilive home matches, Dole will involve the children who accompany the teams onto the pitch, making their experience even more special by giving them a personalised gift bag and Dole products. A simple and immediate way to bring the world of fruit closer to that of sport and, from childhood onwards, encourage the discovery of balanced eating habits and an active lifestyle.

Dole's presence will also extend across various spaces and channels within the viola ecosystem. At the Stadio Artemio Franchi, the brand will be visible on the Led pitch-side boards and on the giant screens, while the partnership will find further expression on Acf Fiorentina's digital channels.

The comment

“We are delighted to launch this partnership with Acf Fiorentina in the year of its centenary! For Dole, this is a choice consistent with its consolidation strategy in the Italian market, which also confirms our strategic interest in Tuscany. Supporting such a prestigious Club, deeply rooted in the local area, gives us the opportunity to further highlight our commitment to promoting healthy eating, with particular attention to the younger generations,” declares Giusto Curti, managing director of Dole Italia.

Entering the viola world represents a new chapter for Dole in its commitment to fostering a culture of wellbeing, with fruit and exercise as two natural allies. This journey will accompany the sporting season with initiatives and content designed to give the partnership a tangible, recognisable dimension capable of extending well beyond the ninety minutes.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.