Rocco Giocattoli presents the new digital and TV campaign dedicated to two of its most popular lines

Rocco Giocattoli is back on air with a new campaign spanning digital and TV, putting the spotlight on two now-iconic lines: Gui Gui slimes inspired by the beauty world and customisable Airbrush Plush soft toys.

A communications plan designed to reach children and families during the most eagerly awaited period of the year, accompanying them as they discover the latest products and bringing a world of fun, colour and creativity under the tree.

Gui Gui

The star of the show will be the Gui Gui slime line, with a focus on new products such as Gui Gui Fruity Glow, featuring 6 fantastic textures inspired by the fruity and skincare world, allowing children to create a scented slime in just a few simple steps, mix it with exclusive beauty accessories and finish it with decorations and a surprise character 3D.

Also in the spotlight is Gui Gui Mega Slime Haul, a box with over 50 pieces designed to take the beauty slime routine to the next level: inside is everything needed to create 5 scented slimes, together with 3D decorations, accessories and an exclusive Gui Gui Mini. There is also the classic Single Pack, which offers the line’s basic experience, with 4 fantastic textures, scented fragrances and surprise characters, as well as the Gui Gui Mini version, which turns slime into a small, super-trendy accessory to take everywhere thanks to its keyring charms.

The multichannel campaign

The digital campaign, running until the end of December, will be planned across the main platforms, including Meta, TikTok, YouTube, Amazon Adv and Google Ads, with the aim of reaching a broad and diverse audience. The communications campaign will also be supported by influencer marketing activity involving Nunzio Fresi and Michasmr, designed to amplify the campaign and reach an even broader target audience. At the same time, Gui Gui will star in a TV campaign featuring 15” and 30” spots, broadcast on the main channels aimed at the kids’ target audience – Cartoonito, K2, Fresbee, Boomerang, Dea Kids, Dea Junior, Nickelodeon, Nick Jr and Super! – throughout November, with planning managed by Bdp media.

Airbrush Plush

Completing the autumn communications plan will be the Airbrush Plush line, soft toys that can be customised like real canvases: the stars are Magic Unicorn, Puppy and Kitten, three adorable playmates ready to be transformed by children’s imaginations using stencils, airbrushes and felt-tip pens with easily washable colours for endless play.

In this case too, the digital campaign – which will continue until the end of December – includes activity on Meta (Facebook and Instagram), YouTube, Amazon Adv and Google Ads. On television, the campaign will be supported by 15” spots scheduled on the main kids’ channels throughout November.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.