Bonduelle Italia with Digitouch for an in-store activation programme in 250 stores

Bonduelle Italia has entrusted Digitouch with the design and management of a retail activation programme across the country.

The project addresses two specific objectives: strengthening Bonduelle’s visibility in stores and turning this visibility into concrete purchase trials, through direct product experiences rather than simple shelf exposure.

Digitouch’s role

For this initiative, Digitouch is supporting Bonduelle as a retail activation orchestrator, providing end-to-end oversight of the project: from designing and producing the materials to defining the most suitable operating model for each context, from selecting and training staff to coordinating the logistics of each individual stage, through to performance monitoring and final reporting.

The programme

The programme is structured around two complementary formats. The first features tasting corners staffed by dedicated hostesses, offering tastings of products from the Coccole, Contornissimi and Piattipronti ranges, prepared using a fryer and microwave, alongside sales, the distribution of gadgets, samples and vouchers. The second, more streamlined format, which can be replicated on a large scale, focuses on voucher distribution and direct sales, with essential materials and rapid set-up times.

Overall, the project involves covering almost 250 stages and approximately 500 activity days: a scale that reflects an ongoing presence plan, rather than a one-off initiative, designed to generate measurable results over time.

The in-store installations

A distinctive element of the project is the care devoted to the physical installations: scenic arches and dedicated desks for the tasting format, and modular, quick-assembly totems for the lighter version. Each configuration is designed to adapt to the space available in each store, ensuring visual consistency and full brand recognisability.

With this collaboration, Digitouch confirms its role as a strategic partner in orchestrating complex ecosystems: a concrete example of how the positioning of growth orchestrator is also put into practice in the physical dimension of the store, placing data, creativity and operational oversight at the service of a brand.

The comment

“This collaboration concretely translates our role as a growth orchestrator: going beyond simply delivering a service to manage the entire project and take responsibility for the results, from designing the materials through to final reporting. An integrated approach that enables us to generate a measurable impact for Bonduelle, both in terms of visibility and of encouraging purchase trials,” says Alessio Angiolillo, vice president of Digitouch Customer.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.