Esselunga presents the X Factor collection and the competition to win tickets to the show

Esselunga presents the first X Factor Collection, the show that has been captivating millions of viewers for years by bringing new talent, entertainment and emotion to the stage.

Until 2 December, the new digital stamp collection is available, featuring six exclusive prizes, all to collect, so you can enjoy the atmosphere at home of the Sky Original show produced by Fremantle, broadcast on Sky and streamed on Now, and available on demand.

The prizes

From the magnetic speaker, rechargeable and compact, to the wireless microphone with a karaoke function, to transform any space into a real stage, and the double-sided plaid, soft and cosy. The collection is completed by the cushion bearing the words “For me it’s yes”, a pair of socks perfect for comfortably following every episode from the sofa, and the official mug, available only from Esselunga.

How it works

The stamps for collecting the prizes are loaded directly onto the Carta Fìdaty presented, every 15 euros spent or 50 Fragola points on a single receipt.

To experience the atmosphere of the programme even more closely, the initiative is enhanced by the “Win and Experience X Factor 2026” competition, open to Carta Fìdaty holders and running from 7 September to 1° November 2026, exclusively on the Esselunga app.

By accessing the Esse Game section, you can test yourself with music-themed games and accumulate up to four entries a day to take part in the weekly prize draws and win tickets to attend the Auditions and X Factor Live Shows 2026 at the Teatro Repower in Assago.

The final draw

All entries accumulated during the competition period also give access to the final draw on 4 November, which offers 25 tickets for two people to attend the X Factor Final 2026, taking place on 3 December at the Unipol Forum in Assago.

The X Factor Collection was created in collaboration with Sky Brand Solutions, a department of Sky Media, together with Fremantle.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.