Spreafico launches "Spreafico Partners" to strengthen relationships with the traditional channel
Spreafico launches "Spreafico Partners" to strengthen relationships with the traditional channel
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Spreafico Francesco & F.lli presents “Spreafico Partners”, a project dedicated to strengthening the company’s presence in the traditional channel, created to develop strong, lasting collaborations with its business partners, promoting mutual growth and enhancing the offering through a shared approach.
The initiative aims to develop sales through targeted activity aimed at high-potential customers, with the goal of increasing turnover, stimulating purchase frequency, expanding the mix of products purchased and consolidating the relationship. At the heart of the project is an evolution of the commercial relationship: moving beyond the traditional supplier–customer dynamic to build a more structured collaboration based on sharing objectives and identifying concrete growth opportunities.
“Spreafico Partners” is aimed at a selection of operators in the traditional channel located in the country’s main wholesale fruit and vegetable markets and is developed through a range of dedicated commercial activities, incentive tools and supporting marketing initiatives.
To complete the programme, Spreafico is making dedicated marketing support available to partners, including communication materials, in-store promotional activities and tasting sessions with hostesses to present the products. Tools for stand customisation and welcome kits reserved for participating customers are also provided, with the aim of giving visibility to the project and strengthening the relationship between Spreafico and the operators involved.
The promotional calendar will support partners throughout the year, highlighting the various categories in Spreafico’s offering, starting with the Honey Glow line by Del Monte, to coincide with the launch of the brand’s advertising campaign.
This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.
