San Carlo celebrates 90 years of history with a stamp dedicated by Mimit

The Ministry of Enterprise and Made in Italy has dedicated a stamp to San Carlo belonging to the thematic series “Excellence in the production system and Made in Italy”, an important recognition dedicated to companies that have helped shape the country’s industrial reputation.

The stamp depicts the famous brand accompanied by the “Classica” crisp, the company’s flagship product and, for generations, a feature of Italians’ consumption habits, with a composition that echoes the unmistakable white and red packaging.

An important year

A recognition that comes as the company celebrates 90 years of its history, which began in 1936 in a rotisserie on Via Lecco in Milan, opened by the grandparents of the current president and CEO Susanna Vitaloni and named after the nearby Church of San Carlo al Lazzaretto. Among the specialities on offer, the “crispy crisps” quickly conquered the city, delivered by bicycle to bakeries and bars. That neighbourhood shop gave rise to an industrial company that today has 2.000 employees, 4 production plants in Italy and more than 150 distribution centres, which reach retail outlets throughout the country every day.

The comments

“The companies being celebrated today have built the history of Made in Italy over the years, which is recognised and celebrated everywhere not as a place of production, but as a style, a production culture that products of excellence, recognised as such by consumers worldwide, demonstrate every day in the markets”, said the Minister of Enterprise and Made in Italy Adolfo Urso, during the issue ceremony.

“This stamp celebrates not only 90 years of San Carlo’s history, but above all the special relationship that the company has succeeded in building with Italians, entering their homes and accompanying everyday moments and times spent together. Being represented through a symbol that preserves the memory and identity of our country is a source of great pride and emotion for us”, says Susanna Vitaloni, president and CEO.

The stamp dedicated to San Carlo becomes part of the philatelic programme issued by the Ministry of Enterprise and Made in Italy, produced by the State Printing Works and Mint and distributed by Poste Italiane. The issue is accompanied by a dedicated philatelic folder.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.