Esselunga strengthens its partnership with Scuter for shared mobility in Milan

Just three months after the first partnership, Esselunga strengthens its agreement with Scuter with new benefits when using shared mobility in the Milan metropolitan area.

Indeed, the fleet of three-wheeled electric vehicles from Scuter, which debuted in the Lombard capital last November with a pilot service and has already exceeded 15.000 app downloads, represents the future of shared mobility, which is becoming increasingly essential and indispensable, just like grocery shopping.

The partnership already allowed members of the Fìdaty Esselunga loyalty programme to convert the strawberry points accumulated at the supermarket into mobility credit to use on Scuter vehicles; since September, it has also allowed those who use the MyScuter app to register the GDO-branded card and convert the kilometres travelled with the Scuter fleet into loyalty points. Registration is very quick and intuitive, and the points are credited automatically.

Anyone who travels around the city with Scuter and goes grocery shopping enjoys immediate benefits. The vehicle was created by an Italian start-up and designed to be easy to use for a wide range of people: as agile as a two-wheeler, yet as stable and safe as a three-wheeler. It has a roof that protects against sun and rain, a rear boot that can hold a suitcase or groceries, can be driven with a driving licence, does not require a helmet, but ensures safety thanks to a belt to fasten while seated in a comfortable seat.

The initiative was conceived by Esselunga and Scuter to promote the use of shared vehicles for all those everyday activities that generate traffic and pollution: journeys from home to the office, from university to evenings out, and from the office to the supermarket.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.