La Linea Verde strengthens its presence in Europe: Bcs becomes La Linea Verde Benelux

Bcs Bv has become La Linea Verde Benelux following the acquisition of the Belgian company by the La Linea Verde Group, a new stage in the Group’s integration process and the development of its presence in the Benelux market.

Bcs’s product portfolio

The new name makes its belonging to a broader international organisation visible, without dissipating the assets built up by Bcs over the years: its people, expertise and knowledge of the local market remain the foundation of this new phase. At the heart of its activities will continue to be Butterfly, an established fresh soup brand on the Belgian market, and private-label production. The portfolio also continues to include García Millán, a well-known food brand specialising in gazpacho.

The comment

The continuity of the brand, portfolio and focus on fresh soups is explicitly confirmed in the company’s communication. "La Linea Verde Benelux represents much more than a new name. It is a concrete step in the integration process launched with the acquisition of Bcs and clearly illustrates the model through which we want to grow in international markets: bringing together what we know how to do with the value of organisations that already have an in-depth knowledge of those markets. It means recognising the value of their people, expertise and brands and, at the same time, creating new development opportunities together. That is what we are already doing with the Belgian team," says Domenico Battagliola, CEO of La Linea Verde.

The internationalisation process

The new corporate identity thus opens a further phase of development in the Benelux, bringing together the market knowledge acquired by Bcs with La Linea Verde’s industrial, product and innovation expertise. The team is already working on new product developments and concepts, with the aim of progressively expanding growth opportunities in the area.

The change forms part of La Linea Verde’s broader internationalisation process, through which it now generates around half of its business in foreign markets and is consolidating an increasingly direct industrial presence in Europe and North America.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.