Video: Riso Scotti's new products at TuttoFood 2026

The Milan trade fair was an opportunity for Riso Scotti to present its latest product innovations, including the Open, Heat and Enjoy range, featuring single-portion cups that meet the needs of convenience, without compromising the quality of the raw materials. This makes it possible to eat rice quickly, while also catering to new consumption occasions. The company also presented the Gusto in Libertàrange, which reinterprets the world of snacks and bread substitutes. The Riso Scotti brand Venereplays a central role in the strategy, riding the wave of the growing success of black rice, thanks to its nutritional properties. We discussed all these topics with Umberto Rovati, the company's marketing director, who also explored Riso Scotti's approach to foreign markets.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.