Euronics Cds transforms the digital leaflet into an interactive touchpoint thanks to Shopfully

Euronics Cds, part of the Euronics Italia Group, has partnered with Shopfully to transform the digital leaflet into an interactive touchpoint capable of showcasing individual products, measuring user interaction and adapting the experience to the needs of different campaigns.

The collaboration between Euronics Cds and Shopfully has been active for five years and has accompanied the electronics brand through a process of progressive evolution of its promotional communications. It began with the digitalisation of the leaflet and activities aimed at optimising the media mix between print and digital channels, and the partnership has expanded over time with the introduction of increasingly innovative tools.

The project

In 2026, a further step forward was taken with the continued adoption of Next, Shopfully's native digital, mobile-first format, which, gradually becoming part of Euronics Cds's promotional communications plan, transformed the digital leaflet into a more engaging and measurable shopping experience.

The project had a twofold objective: to make the digital leaflet a more interactive experience focused on product discovery, and to increase and measure user engagement through more granular insights into the content viewed.

The results

The results achieved confirm the effectiveness of the strategy: Euronics Cds recorded an increase of 8,6 percentage points in the product interaction rate compared with the traditional Pdf format, while almost one in two users interacted with at least one product displayed in the leaflet. In addition, an increase of 3,6 percentage points in the share of footfall in the areas around Euronics Cds stores was recorded, highlighting the contribution of Shopfully's channels to strengthening the connection between digital activities and traffic to physical stores.

The collaboration also laid the foundations for increasingly personalised use of Next, through the addition of category content, dedicated banners and targeted calls to action, paving the way for future initiatives both with consumers and with brands in the electronics industry.

The comments

“We are proud to support Euronics Cds on this journey of innovation. For us, it is essential to support our clients in offering digital experiences that can simplify product discovery and help consumers make more informed purchasing decisions. After all, Italians are becoming increasingly attentive and comparison-oriented: according to our report The State of Shopping 2026, 94% of Italian consumers research online before making a purchase and 62% compare offers from different retailers to identify the best opportunities”, said Marco Durante, global VP of sales & and marketing at Shopfully.

“With Next, we have evolved the way we bring our promotions online, transforming the digital leaflet into a more interactive and measurable experience. The ability to showcase categories and individual products allows us to better understand users' interests and build increasingly effective digital communications”, said Marco Pistilli, purchasing and marketing director at Euronics Cds.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.