Epta signs project for the refrigerated departments of the new Charter store near Valencia

Epta has recently signed the construction of the refrigerated departments of the new Charter supermarket, the local supermarket brand of the Consum cooperative, in Alzira, near Valencia.

A project developed with the aim of maximising the offering of high-margin products while also optimising store performance through advanced refrigerated solutions designed to meet the specific requirements of the retail format.

Zenith VP Integral Advance Plus

The flagship product is the Zenith VP Integral Advance Plus model, a Costan brand, the centrepiece of the fresh food area and installed in wall-mounted configurations over a total length of more than 20 linear metres. The positive-temperature multideck, previewed at the latest edition of the EuroShop world trade fair, offers high refrigeration performance for the storage of a wide variety of products, including fruit and vegetables, dairy products, meat and cured meats, combining display quality, efficiency and space optimisation.

Zenith VP Integral, the embodiment of Epta’s conscious innovation, combines compactness, transparency and efficiency. The refrigeration unit, fully integrated and pre-assembled in the cabinet, combines the excellent performance of remote solutions with the ease of installation of a plug-in, offering maximum application versatility.

Efficiency and energy saving

What further distinguishes the solution is its L375 configuration with 6 doors, the first to be powered by a single circuit and a single compressor. This result is made possible by double-structure insulation, thanks to high-performance glass with a Ug value of 1,1 W/mq·K, magnetic gaskets and upgrades to the compressor and evaporator. These features help contain heat loss and achieve energy savings of up to 28% compared with the previous generation, while also ensuring a reduction in the acoustic emissions generated by the cabinet. Finally, the total transparency gives Zenith’s concept its distinctive character: glass doors and side panels create a sense of absolute lightness, bringing fresh food centre stage.

The comment

“This is the third Alper Alimentación Alzira project equipped with Epta equipment, confirming the strength of the collaboration and the Group’s role as the key technology partner for the ambitious expansion plan of the Charter network, which boasts 22 new openings in the first half of 2026 alone. The ability to support the Customer with qualified consultancy, cutting-edge solutions and a 360-degree service makes it possible to translate the specific features of each store into attractive, high-performing sales environments,” comments Diego Ortega, country marketing manager at Epta Iberia. “In this context, Zenith VP Integral fully embodies the Group’s design philosophy, proving particularly well suited to dynamic formats, where every centimetre must help create value for the Retailer. The new design reduces the cabinet depth by 100 mm, optimising its floor footprint while maintaining the same display capacity, thanks to the integration of the technical components into the upper section of the fixture.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.