Conad Nord Ovest and Mondelēz Italia test scanning GS1 standard QR codes at checkout

Conad Nord Ovest and Mondelēz Italia have successfully completed the test to trial scanning at checkout of GS1 standard QR codes, as part of the global project to migrate to the 2D, which aims to introduce two-dimensional barcodes at checkout as an alternative to traditional ones.

Conad Nord Ovest supported Mondelēz Italia in the pilot project to apply the GS1 standard QR code to test the readability of the codes generated during the trial, with the aim of assessing ease of scanning at checkout and the impact on performance during checkout operations.

With highly interesting results: the tests demonstrated that the transition from linear barcodes (EAN-13) to GS1 standard QR codes is not only feasible but also positive both on the production side and on the distribution side, and represents a fundamental technological evolution for the entire fast-moving consumer goods supply chain.

The Mondelēz Italia–Conad Nord Ovest case study showed that collaboration between brand and retailer is the critical success factor in managing this migration, and that involving solution providers and accurately inventorying the installed hardware are essential steps for retailer efficiency, as they ensure high performance when scanning symbols 2D at checkout.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.