The PittaRosso Pink Parade returns to support scientific research into female cancers

Everything is ready for the 13th edition of the PittaRosso Pink Parade, the major pink walk created through the partnership between PittaRosso and Fondazione Umberto Veronesi Ets to support scientific research into female cancers and promote a culture of prevention, taking place on Sunday 18 October 2026 in Milan and throughout Italy.

The official shoe

Among the new features of the 13th edition, PittaRosso presents the official shoe 2026 signed by GymRun by Gymnasium, the event’s Top Partner, presented for the occasion in an energetic total pink version with a white sole and fuchsia details, designed to be the symbol of the initiative that brings together sport, participation and support for research. A sneaker that visually interprets the energy of the Pink Parade and ideally accompanies every step taken alongside research.

The choice of GymRun by Gymnasium as PittaRosso Pink Parade’s Top Partner 2026 thus creates a special bond between the sports brand and the values that have always driven the event: movement, wellbeing, inclusion and participation.

As every year, by registering for the PittaRosso Pink Parade, each participant will also receive the exclusive Pink Kit with the brand-new pink Tote Bag, the official T-shirt 2026 and many exclusive gifts and coupons offered by the event’s partners. The Tote Bag and T-shirt carry the same iconic message: “Research never stops. Neither do I”, transforming pink into a distinctive sign of participation and support for research.

How to participate

It is possible to register for the PittaRosso Pink Parade in PittaRosso stores or on the dedicated website, choosing the preferred way to participate:

• in Milan: 21 euros, with collection of the Pink Kit in Milan on the day of the event;
• from throughout Italy: 19 euros, with collection of the Pink Kit at a PittaRosso store, or 24 euros, with delivery of the Pink Kit to your home.

The different options also allow those who will not be able to attend the Milan event in person to join the PittaRosso Pink Parade, bringing support for research throughout Italy. Those who cannot attend the event can still contribute to the fundraising until 31 October with a donation at the checkout in all PittaRosso stores and on the website.

A new clinical project

The registration fee – excluding management and shipping costs – will be donated in full to Fondazione Veronesi to support scientific research into female cancers. In particular, the funds will contribute to the launch of a new clinical project within Fondazione’s innovative platform dedicated to breast cancer. This is a phase 3 clinical study, namely a trial conducted on a large number of patients to confirm the efficacy and safety of new treatments and promote their introduction into clinical practice.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.