Fyffes aims to integrate regenerative agriculture into banana and pineapple cultivation

Fyffes, a global tropical fruit company, has outlined an ambitious plan to integrate regenerative agriculture practices across 13.000 hectares of banana and pineapple cultivation by 2030.

The new guidelines and strategic framework reflect Fyffes’ commitment to strengthening the sustainability and long-term resilience of tropical fruit production through a science-based, producer-focused approach aimed at improving soil health, enhancing biodiversity, optimising water resource management, reducing reliance on agrochemicals and addressing the impacts of climate change. Progress will be monitored through a robust measurement, reporting and verification (Mrv) system, providing transparent and measurable results across five key areas of impact.

The objectives

As part of its long-term ambition, Fyffes aims to integrate by 100% the guidelines and its strategic framework into its banana and pineapple farms by 2030 and, by 2035, bring approximately 40% of the fruit volume from the operations of its major suppliers under regenerative agriculture practices through targeted capacity-building and knowledge-sharing initiatives.

For customers, the initiative represents a significant investment in the future resilience of tropical fruit supply chains. Banana and pineapple production faces growing challenges due to climate change, extreme weather events, water stress and evolving sustainability expectations. By improving soil functionality, biodiversity, water retention and ecosystem health, regenerative practices can help make agricultural systems more resilient to environmental pressures, while maintaining long-term productivity and quality.

The commentary

Sheila Morrison, chief supply officer at Fyffes, said: "The future success of the banana and pineapple sectors depends on our ability to integrate resilience into the agricultural systems on which they are based. Through our guidelines and strategic framework for regenerative agriculture, we are investing in practices that strengthen soil health, improve water resource management and enhance biodiversity, while maintaining productive and profitable farms. For our customers, this is not just about environmental protection. It is about supporting a more resilient and reliable supply chain that can better withstand climate-related challenges and continue to provide consumers with high-quality fruit in the years to come. By extending regenerative agriculture across our operations and supplier network, we are helping to create long-term value for producers, customers and the food system as a whole".

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.