In Coop Alleanza 3.0 stores, the Too Good To Go app service against food waste

Since October Coop Alleanza 3.0 has introduced in its stores the service linked to Too Good To Go, the app that helps reduce food waste by saving unsold food at the end of the day at an advantageous price.

Following an initial trial conducted in three stores – Cialdini in Modena, Granarolo and Centro Nova in the Bologna area – the service will be activated in 70 Coop Cooperative stores, with 67 new activations between the end of September and the beginning of October.

How it works

Too Good To Go is the app that helps give a second chance to food that is still good, connecting people with supermarkets, food shops, restaurants and other commercial establishments that have unsold but still perfectly edible products at the end of the day.

It is easy to use: after enabling geolocation, you can consult the list of shops that have joined Too Good To Go and choose the one from which to book your own Surprise Bag, a surprise selection of unsold food products offered at an advantageous price, allowing you to save up to 2/3 compared with the original selling price. Once the purchase has been made, simply go to the store during the time slot indicated when placing the order to collect it.

The surprise, therefore, is precisely what you will find in the bag: different products from day to day, all sharing the possibility of being [[ARTW_HTMLOPEN_AAAK]recovered and consumed instead of wasted.

In Coop Alleanza 3.0 stores, the project will mainly involve in-house production and fresh products made that day, such as delicatessen, fresh pastries, topped pizzas and salads.

The Buon Fine project

Too Good To Go joins Buon Fine, the project through which Coop recovers surplus food and donates it to local associations and organisations. The new partnership expands the opportunities for recovery, helping to optimise the timing and methods for storing surplus food and also involving customers who do not regularly visit Coop Alleanza 3.0. An additional opportunity, open to everyone, to combat food waste, combining quality and value, with a positive impact on the Planet.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.