Decathlon signs a memorandum of understanding with Cip to promote Paralympic culture

Decathlon Italia has signed, at the headquarters of the Italian Paralympic Committee (Cip) in Rome, an important three-year memorandum of understanding to promote psychophysical wellbeing and a culture of physical activity among younger generations with disabilities, encourage the discovery of and introduction to Paralympic disciplines, and develop a productive model of cooperation between the public and private sectors.

The initiatives

The partnership brings together and strengthens initiatives already successfully launched, such as the provision of sports wheelchairs for federation centres and cooperation in the social and healthcare sector, including the project supported by Fondazione Decathlon in Palidoro at the Bambino Gesù Paediatric Hospital.

Among the key points of the agreement is the development of promotional and demonstration events: the parties intend to organise initiatives both inside Decathlon stores and in the areas outside them. On these occasions, with the support and presence of the Paralympic technicians appointed by Cip, dedicated aids and equipment will be used to enable girls and boys to get acquainted with and try out the various sports disciplines directly.

The comments

"The signing of this memorandum of understanding with Decathlon represents a significant step towards making sports participation increasingly accessible and widespread throughout the country," said the Cip president, Marco Giunio De Sanctis . "Our primary objective is to guarantee everyone the right to participate in Paralympic sport, spreading a genuine culture of inclusion starting with younger generations. The experience and proximity of a partner such as Decathlon, combined with the technical expertise of Cip and our Federations, will enable us to bring Paralympic sport into direct contact with people, in shops and squares, offering concrete opportunities to get started in and discover sport to anyone who wishes to take on the challenge".
"I believe that enjoying the benefits derived from sport should be a right for everyone. The greatest driving force is linked to the need for a cultural change in our country. A culture of physical activity and psychophysical wellbeing cuts across all abilities and must also be able to develop among the population with physical disabilities. At Decathlon, we feel a strong responsibility to contribute through adaptive products and our presence throughout the country," emphasised Fulvio Matteoni, Head of Institutional Relations at Decathlon Italia.

The first building block of a journey

The collaboration, which will initially last three years, will be progressively developed through specific agreements and implementing conventions throughout the country. The signing represents the first, fundamental building block of a strategic journey intended to consolidate Decathlon Italia among Cip's institutional partners. This synergy will be progressively expanded through subsequent implementing agreements, with the aim of achieving the brand's full and continuous involvement in all the Committee's main institutional activities and initiatives.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.