Famila in Calcinaia (Pi) collects 7.000 euros with “The shopping that helps the local area”
Famila in Calcinaia (Pi) collects 7.000 euros with “The shopping that helps the local area”
- Information
The initiative promoted by the Famila supermarket in Calcinaia (Pisa), which in recent weeks directly involved customers in a genuine competition of solidarity, “The shopping that helps the local area”, has concluded with a collection of 7.000 euros for the three associations involved.
A competition in which, in the end, everyone won, because every token was transformed into concrete help for the community.
The collection
At the end of the count, 3.500 euros will be allocated to Pro Assistenza Calcinaia, 2.000 euros to Lunperlaltro OdV and 1.500 euros to Polpo Verde OdV. These resources will support different organisations united by their daily commitment to the local area: from social and healthcare volunteering to supporting people and families in difficulty, and protecting the environment.
The comment
“This result,” declares Giancarlo Paola, chief executive officer of Gmf, “makes us proud because it reflects how we want to be present in the local area: not only as a business and a shop, but as part of the community. We thank the associations, our customers and all the citizens who took part with great generosity. In this competition of solidarity, everyone won, because every choice was transformed into concrete help. We will continue to support the local area and those who work every day to care for it.”
A commitment to the future
Gmf thanks Pro Assistenza Calcinaia, Lunperlaltro and Polpo Verde for sharing the project and for the work they carry out every day, together with all the customers of Famila in Calcinaia who, through thousands of small gestures, made this result possible. “The shopping that helps the local area” thus confirms Gmf’s desire to build a lasting relationship with the communities in which it operates, going beyond the shop’s commercial role. This commitment will continue in the future, with new opportunities to support volunteering, associations and the organisations that contribute every day to the development and care of the local area.
This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.
