
Eataly has announced that it has achieved compliance with the farming standards of the European Chicken Commitment (Ecc), the European agreement that defines more advanced criteria for the welfare of broiler chickens.
Signed by Eataly for the Italian market in February 2022, the European Chicken Commitment represents a concrete commitment to meet by 2026 all the requirements for 100% of the offer of fresh, processed and ingredient chicken, including food service.
Today, Eataly is taking a decisive step: through its butcher's shops and restaurants, the company is offering its customers chicken that complies with the Ecc farming standards, becoming the first major Italian retailer and restaurant chain to achieve this important result.
Achieving this milestone is the result of a structured process, pursued with determination in recent years thanks to collaboration with suppliers, partners and stakeholders throughout the supply chain and made possible by the fundamental contribution of leading animal welfare organisations such as Compassion in World Farming, which supported Eataly in adopting and implementing the standards.
“We are delighted to celebrate this important milestone achieved by Eataly and its suppliers. Their journey demonstrates that the European Chicken Commitment can be implemented through collaboration between different company teams and throughout the supply chain. This is a particularly significant result, as it involves not only retail operations but also food service, reflecting Eataly's commitment to promoting higher animal welfare standards across all its activities,” explains Bianca Furlotti, head of the food sector at Compassion in World Farming Italia.
Among other things, the Ecc standards provide for the improvement of farming conditions, with more space available to the animals than required by legislation and industry standards, natural lighting, environmental enrichments such as pecking substrates and perches, and the adoption of slower-growing breeds—all essential elements for ensuring higher levels of animal welfare.
The contribution of the farmers was decisive in this process: they successfully reinterpreted production models according to the Ecc criteria. This context also includes the collaboration with Slow Food, aimed at promoting quality supply chains linked to the local area and strengthening an agricultural model that respects the economies of small local businesses.
The milestone achieved with the Ecc confirms Eataly's determination to turn commitments into concrete results. Looking to the future, attention is now focused on the beef supply chain, where Eataly's longstanding collaboration with La Granda has already made it possible to develop a distinctive model dedicated to the controlled supply chain of the Piedmontese breed, a Slow Food Presidia product.
This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.