Aldi renews its support for breast cancer research by taking part in Nastro Rosa

For the ninth consecutive year Aldi is renewing its support for the Fondazione Airc by joining the Nastro Rosa, the campaign aimed at raising awareness of and supporting research into breast cancer.

From 5 October to 1 November, by purchasing products marked with the unmistakable pink sticker, all Aldi customers can make a tangible contribution to scientific research. For every pack/kg sold, the retailer will in fact donate 15 euro cents to Fondazione Airc, turning the everyday act of shopping into a real contribution to the fight against breast cancer.

The products

The initiative, present in around 200 Aldi stores, involves a selection of fresh, healthy products bearing the Aldi quality mark. Specifically, the products are: Pomegranates and Gala Apples, 800 g from the I Colori del Sapore range, Seedless white grapes 400 g from the Regione che Vai range and Blueberries 160 g, all marked with a pink sticker that recalls the campaign symbol and makes the products taking part in the initiative immediately recognisable.

The comments

“We believe that even a simple gesture, such as doing the shopping, can help create added value in support of research. This is why we are proud to actively collaborate, for the ninth consecutive year, with Fondazione AIRC by embracing the Nastro Rosa campaign,” says Corradomaria Vella, head of commercial at Aldi Italia. “Together with our customers, we can continue to drive research forward through a gesture that simultaneously confirms our esteem for Airc and our commitment to the communities and areas in which we operate.”

“We are grateful to Aldi for its support, which has been renewed for nine years and makes a tangible contribution to advancing research into breast cancer. Thanks to this partnership, we continue to create opportunities for young female and male researchers by supporting a new two-year research grant, and to raise awareness among more and more people of the importance of prevention. Long-lasting alliances such as this are essential to bringing us ever closer to our goal: finding increasingly effective treatments for all women facing breast cancer,” highlights Chiara Occulti, chief marketing & fundraising officer at Fondazione Airc.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.