Aldi joins the Sustainable Fishing Weeks initiative promoted by Msc

Aldi has joined the initiative of the Sustainable Fishing Weeks, promoted by the Marine Stewardship Council (Msc), for the fifth consecutive year to raise consumer awareness of the importance of choosing seafood products from fisheries certified according to the Msc Standard for environmental sustainability.

At all Aldi stores until 18 October, a selection of Msc-certified products will be available to offer customers the opportunity to learn about the value of certification and the importance of responsible management of marine resources.

Msc certifications

The Msc blue label applies to wild fish and seafood from seas and oceans and from certified fishing activities managed in a way that preserves their availability over time, thereby minimising their impact on marine ecosystems, and monitored through effective management systems capable of adapting to environmental changes. This is complemented by chain of custody certification, which ensures complete product traceability, guaranteeing that the fish actually comes from an Msc-certified fishery.

A commitment that responds to growing consumer concern about the impact of their food choices. According to recent research conducted by GlobeScan for Msc, 93% of Italian fish consumers say they are concerned about the health of the oceans and 74% believe that their consumption choices can help make a difference. At the same time, demand is growing for clear information about the sustainability and traceability of seafood products and for independent guarantees supporting sustainability claims.

Renewing its commitment to the initiative promoted by Msc confirms Aldi’s intention to contribute to the development of an assortment of certified seafood products, promoting greater attention to the protection of marine resources and environmental sustainability.

Certified products

Until 18 October, certified products will therefore be available at all Aldi stores, belonging to the premium Gourmet Finest Cuisine range, such as Wild Sockeye Salmon and Yellowfin Tuna Steaks. The Golden Seafood range includes Gratinated Pollak Fillets, Cod Fillet Sticks and Crispy Cod Fillets , available in mozzarella and tomato, spinach, and aromatic herb varieties. Finally, the Almare Seafood range offers the Lemon Breaded Cod and Surimi Sticks as Msc-certified products.

The comment

“For Aldi, sustainability is one of the values guiding the company’s commitment in the countries where it operates, from supplier selection to the composition of its offering,” stated Corradomaria Vella, head of commercial at Aldi Italia. “Renewing our participation in the Msc initiative represents a further step in Aldi’s journey towards an increasingly responsible offering, supporting customers in adopting conscious consumption behaviours.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.