Campari sells two non-strategic brands. Half-year with higher revenue and profits

Campari Group closes a strong half-year and continues to streamline its portfolio by selling two more brands, following Cinzano, Averna, Zedda Piras and Tannico.

“These are two transactions of limited size but with a clear and solid strategic rationale,” said CEO Simon Hunt.

The first concerns the Rum Agricole business, including the Trois-Rivieres and Maison La Mauny brands, while the second involves Cabo Wabo Tequila and Bisquit Dubouché cognac.

A change of direction

“In the past, we needed these brands to open up new markets,” Hunt explained, “but that is no longer the case today. For example, the Rum Agricole portfolio had been acquired to strengthen our distribution network in France. At the same time, these are businesses characterised by low margins, high cash absorption and very limited growth prospects within our portfolio.” The top manager then added: “Over the last 18 months we have made significant progress, selling more than ten brands or businesses. By the end of 2026 we expect to complete the portfolio streamlining process.”

Higher profits

In the first half, Campari Group achieved net sales of 1,5 billion euros, with organic growth of 2,7%. Adjusted Ebitda amounted to 430 million, +6,5% on an organic basis, with a margin of 28,4%. The group’s net profit was 226 million, +4,7%. Campari’s revenue (+4%) was driven primarily by the aperitifs business (49% of revenue), led by Aperol, Sarti Rosa and the launch of Campari Spritz ready-to-serve. Down (-6%) were whiskey and rum, but Espolon tequila performed (+6,9%). Finally, cognac and champagne are accelerating (+4,6%). Regarding the end of the financial year, Hunt updated guidance 2026, confirming organic growth in turnover of around 3% and a decent improvement in operating profit.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.