Nutella transforms and also becomes ice cream
Nutella transforms and also becomes ice cream
- Information
The public launch event for Nutella Ice Cream will take place on Saturday 15 and Sunday 16 June in Piazza Municipio in Naples, where it will be possible to enjoy an immersive Nutella experience and taste the creamy new product.
Nutella Ice Cream represents not only the Nutella brand’s entry into the packaged ice cream market, but also Ferrero’s entry into the tub segment. The packaged ice cream market for home consumption is worth a total of 1,45 billion euros in Italy, growing by 8,4% in value, with tubs accounting for around 30%. The new product therefore belongs to a segment worth approximately 435 million euros.
The new ice cream comes as a creamy hazelnut ice cream enriched with delicious layers of real Nutella, and was created specifically to offer consumers the same sensory experience as the spread loved by millions of fans around the world. This result is made possible by Ferrero’s sixty years of experience in producing Nutella, which began in 1964 in Alba, Piedmont, together with the knowledge, expertise and technologies acquired as a result of Ice cream factory comaker (Icfc) joining the Ferrero ecosystem in 2019. The company has facilities in Spain and Italy, is a global leader, and also boasts 60 years of experience in the development and production of ice cream.
Nutella Ice Cream will be produced at the Alzira plant in Spain, in the province of Valencia, thanks to the installation of a completely new line featuring innovative equipment and a high degree of automation and technology.
Nutella Ice Cream, available in the freezer cabinets of supermarkets, comes in a 230 g jar made with paper-based packaging from certified sustainable sources, which can be recycled with paper waste.
The new product, which is already or will also be distributed in France, Germany, Austria, Switzerland, Spain, Portugal, Belgium and Luxembourg, joins the Ferrero ice cream range, which since 2021 has embraced many of the Group’s brands: Kinder Bueno Classico and Kinder Bueno White cones, Ferrero Rocher and Raffaello sticks in the Classic and Triple Experience versions, Kinder Chocolate Ice Cream, Pocket Coffee and, another new product also dated 2024, Pocket Coffee Mocaccino, which join Estathé Ice lollies in lemon and peach flavours.
This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.
