Fresh arrives, the home delivery service for fresh and frozen products by Poste Italiane
Fresh arrives, the home delivery service for fresh and frozen products by Poste Italiane
- Information
Poste Italiane takes a further step into the world of B2C e-commerce and launches Fresh, a home delivery service for fresh, very fresh and refrigerated food products: the service, already active in Rome, Milan, Turin, Bologna and Florence, will gradually be extended to all the main provincial capitals.
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A three-way alliance
The new express courier is the result of collaboration with subsidiary Mlk Deliveries (a joint venture between Poste and Milkman) and Mazzocco, a company belonging to the Italtrans logistics systems group, which in turn also specialises in transporting food at room temperature, controlled temperature (from zero to 20 degrees) and low temperature (-25 °C). Products purchased online will travel in specially equipped vehicles and will be delivered during the time slot chosen by the customer.
The recipient will be able to collect the parcel at a “fresh” point instead of at the address previously indicated, notifying the change online up to 30 minutes before the delivery time initially scheduled. Mlk Deliveries, for its part, will receive the bookings and orders and handle their scheduling.
The e-commerce supply chain is worth 71 billion
We should remember that e-commerce is becoming increasingly important for Poste Italiane, which, less than ten days ago, announced an international agreement with Dhl Deutsche Post. The agreement provides for extensive collaboration between the two networks and the creation of a new company to expand lockers across our country. According to a recent study conducted by Netcomm in collaboration with The European House – Ambrosetti, the e-commerce supply chain reached a total turnover of 71 billion euros in 2021, compared with 68 in 2020. The study indicates that the e-commerce and digital retail value network ranks first among the 99 Italian economic activities in terms of its share of the private sector’s total turnover, rising from 1,2% to 2,1% between 2016 and 2020.
This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.
