I Frutti di Gil presents the new limited-edition “Back to School” packaging

I Frutti di Gil brings berries into the classroom with the new limited-edition “Back to School” packaging, celebrating their versatility and transforming them, for the occasion, into true icons of everyday life.

The visual project

Thanks to the partnership with Cesena-based illustrator Alessandra “Allissand” Bruni, the creative project breaks with traditional conventions and gives blueberries, blackberries, redcurrants and raspberries the role of protagonists in a fresh and distinctive visual story. A colourful, nostalgic world, capable of bringing creativity to the table and deliciousness into schoolbags.

The graphic style, created through the collaboration between Allissand and the branding and communications studio Kaeru, is inspired by the culture of the ’70 and vintage influences, reinventing berries through unexpected associations: blueberries, blackberries, redcurrants and raspberries now become schoolbags, now rubbers, now a globe. No longer mere ingredients, but iconic elements, perfectly integrated into the back-to-school world.

To complete the initiative, a dedicated recipe book offers simple, practical and versatile ideas for discovering new ways to enjoy berries throughout the day, from breakfast to snacks and occasions away from home.

Dialogue with the consumer

With its autumn limited edition, I Frutti di Gil continues the path begun with the first special edition of the year, dedicated to summer, strengthening its objective of establishing a dialogue that is increasingly direct and engaging with consumers. A project designed to add colour and distinctiveness to the shelf, increase brand recognition and showcase berries as ideal companions in everyday life.

The limited edition will feature not only on the packaging of I Frutti di Gil branded products, but also in a dedicated advertising campaign, planned for national lifestyle magazines and newspapers.

The project will then continue in the winter season, with a new chapter in the collaboration between I Frutti di Gil and Allissand.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.