Guru's daisy blooms again in PittaRosso and Scarpe&Scarpe stores

Guru, a symbol of early-2000s fashion, joins the brand portfolios of PittaRosso and Scarpe&Scarpe as a new licence of the brands of PittaRosso and Scarpe&Scarpe, with the new autumn/winter clothing collection 2026 available exclusively in both chains' stores.

An urban-relax offering

The brand revives one of the most recognisable codes in its history and brings it into the present through an urban-relax collection for men and women, designed to naturally accompany the different moments of the day. Sweatshirts, T-shirts and trousers create an everyday wardrobe that moves between leisurewear and metropolitan style, focusing on comfortable lines, relaxed volumes and an effortless attitude.

The collection

The undisputed protagonist is naturally the Guru daisy, returning on sweatshirts and T-shirts through bold prints and applications, accompanied by the brand's lettering.

The collection comprises a complete selection of garments to mix and layer: hoodies and hooded zip-up styles, short-sleeved and long-sleeved T-shirts, as well as cropped versions. Completing the offering are wide-leg sports trousers, with a loose, relaxed silhouette, and tracksuit trousers with zipped pockets.

The colours

The black dominates the most essential and versatile outfits, while brighter shades, such as burgundy, enter the collection to bring energy to the looks. Alongside these is antique pink, chosen for sweatshirts and T-shirts and able to add a softer, more contemporary note to the palette. There is also the classic white, chosen for T-shirts with a large central daisy, in a play of contrasts that immediately recalls the brand's pop aesthetic.

Beyond retro

The collection thus interprets nostalgia for the 2000s without turning it into a simple retro exercise: Guru'sheritage meets a new way of experiencing casualwear, freer and more versatile, where comfort and personality coexist. Easy-to-wear and easy-to-combine garments, designed for experiencing the city without filters and moving from leisure time to everyday appointments with the same natural ease.

The new Guru FW26/27 men's and women's clothing collection is available exclusively in PittaRosso and Scarpe&Scarpe and in their respective online stores.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.