Granarolo strengthens its position in the fermented milk market with new additions to the Yomo Kefir range

Granarolo has expanded its offering in the fermented milk segment with several new additions to the Yomo Kefir range, with the aim of offering consumers solutions that are increasingly suited to new lifestyles.

With this range extension, Granarolo continues the innovation journey of the Yomo brand, a historic symbol of Italian yoghurt, which will celebrate 80 years next year, strengthening its presence and leading role in the world of functional and wellness products, complementing the products already on the market with an even more comprehensive offering capable of covering different consumption occasions and tapping into the sector's main growth drivers.

New additions

The first new addition is the new Yomo Kefir to Drink in the convenient multipack of 6 bottles of 90 ml, available in White, Mixed Fruit and Raspberry, Strawberry and Pomegranate flavours. Designed for everyday consumption, conveniently and practically, the new drinkable kefir is made with a combination of selected probiotic lactic cultures and stands out for the addition of prebiotic fibre, which promotes the balance of the intestinal flora, with many distinctive features: lactose-free (<0,1%); with no added sugars or sweeteners (contains naturally occurring sugars); high in protein; 100% Italian milk from the Granlatte-Granarolo supply chain.

Other new additions are the 2 new flavours of the Yomo Kefir to Drink 480 g Strawberry and Kiwi and Peach with Matcha notes. Two offerings that reflect the evolution of consumption habits and highlight fast-growing ingredients: kiwi and matcha are in fact among the most dynamic flavours in the functional food market. The new products retain all the distinctive characteristics of the range: 100% Italian milk from the Granlatte-Granarolo supply chain; lactose-free (<0,1%); probiotic cultures; a source of protein.

Finally, Yomo Kefir Bi-Comp makes its debut, a new range that combines the creaminess of kefir with the crunchiness of appealing selected ingredients, bringing an original offering to the segment that combines pleasure and functionality, in line with emerging trends. The range comprises three products, all lactose-free (<0,1%) and containing probiotic cultures: White with Matcha Crumble; White with Almonds and Cocoa; White with Crunchy Balls coated with Choruba, an innovative chocolate alternative made from carob.

The context

The launch takes place in a context in which consumers are increasingly seeking products that combine taste, convenience and functional benefits. A trend driving growth in the wellness area of the yoghurt sector, which grew by 20,5% over the past year, with particular attention to products dedicated to intestinal balance (source: Circana total Italy I+S+Lsp+Discount, sales trend by volume, year to date September 2026).

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.