
Fiorentini and Bud Power present Le Crocche alla Bud Spencer, a new snack resulting from a collaboration based on common ground.
Fiorentini’s simple recipes and Bud Spencer’s favourite straightforward flavours are two complementary ways of appealing to taste and people, combining the practicality of getting things done with the power of a popular imagination that belongs to everyone.
Fiorentini’s new snack arrives in the year that marks the tenth anniversary of Bud Spencer’s death. The main ingredient is, without a doubt, the most iconic one: beans. With a unique, tasty and healthy recipe, Fiorentini and Bud Power have created crunchy black bean triangles, not fried, gluten-free, with an intense and surprising Bbq flavour. An essential recipe, faithful to the philosophy of both brands: few ingredients, simple recipes, quality and zero unnecessary embellishments.
“To create this snack, we immersed ourselves in Bud Spencer’s universe. On the one hand, we chose beans as the base ingredient, the symbol of the ‘Bud diet’; on the other, in agreement with Bud Power, we borrowed the term ‘crocca’ from the Roman dialect, which means punch, making an ironic reference to the famous brawls in his films,” explains Simona Fiorentini, export and marketing manager at Fiorentini Alimentari. “Le Crocche are a snack designed to appeal to everyone and bring generations together through Bud Spencer’s popular authenticity and Fiorentini’s indulgent lightness.”
“Bud Power is how we, as a family, continue to carry on our grandfather’s legacy,” says Alessandro Pedersoli, Bud Spencer’s grandson and co-founder of the brand. “We didn’t want to make him a distant icon, but to transform his values into something alive, everyday and accessible. That is why collaborating with Fiorentini felt natural: we share the same idea of authenticity and the same consideration for people. Le Crocche are a product he would have appreciated: tasty, sincere, with that touch of irony that always accompanied him. Of course, his famous feasts are not compatible with healthy snacks, and perhaps he himself would have been the first to laugh about it. But we are sure that, between an epic lunch and dinner, he would certainly have enjoyed an aperitif with Le Crocche!”
This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.