Dave's brings Gen Food's K-Pop Rolls to Italian retail shelves

Dave’s has brought to the Italian market the K-Pop Rolls from Gen Food, a product designed to tap into consumers’ growing curiosity about international novelties.

The phenomenon K-pop is no longer merely musical; the growing popularity of Korean culture is also influencing consumer habits, fuelling interest in the products, flavours and imagery of K-food.

Two flavours of wafer

Colourful, original and instantly recognisable, K-Pop Rolls are cream-filled wafer rolls, available in Matcha and Mango flavours. This is a contemporary product designed for a young and curious audience seeking new taste experiences and products capable of bringing together food, pop culture and international trends.

The distributor’s choice

The distributor of Gen Food & Trends in Italy is Dave's, a young company that has made researching and selecting innovative products its mission: identifying new international trends and turning them into concrete opportunities for large-scale retail shelves. The choice of K-Pop Rolls fits precisely with this philosophy: the growing success of Korean culture is, in fact, a global phenomenon that is winning over an increasingly broad audience, with the food segment being one of its most interesting expressions. Dave’s Srl therefore identified K-Pop Rolls as a product capable of interpreting this trend and making it accessible to Italian consumers through the Gdo channel.

The comment

“Our aim is to bring products to the Italian market that anticipate new consumption trends,” explains Davide Guerrasio, ceo of Dave’s. “K-Pop Rolls perfectly embody this approach: a recognisable, contemporary product linked to a cultural phenomenon that is also winning over Italian consumers.”

K-Pop Rolls also represent the first step in a broader offering linked to new food trends. The range will in fact be joined by K-Pop White Choco Stix, a mystery line of sweets and cookies and a new K-Pop Sour offering that interprets the swicy trend, confirming Gen Food’s focus on products capable of quickly tapping into consumers’ new preferences.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.