Balocco launches Triangolosi with crunchy flakes and dark chocolate chips

Balocco expands its offering in the rich biscuit segment with Triangolosi, a biscuit with a three-sided geometric shape, designed to make starting the day more enjoyable.

What makes every bite special is a dough combining "crunchy flakes" with delicious dark chocolate chips. But the real distinguishing feature is the shape, designed and developed to offer an experience that is perfect for dunking.

The packaging has also been designed to give the biscuit centre stage and its ingredients: a graphic band immediately identifies it as belonging to the "rich" biscuit segment. The packaging also stands out for its storytelling which unfolds across the front and back of the packet with an anecdote from Mr Balocco, the Dunking Theorem: “Side 1 + Side 2 + Side 3 = my Triangolosi!”, a formula that sums up the identity of the biscuit.

The story highlights the use of ingredients of the highest quality and a passion for the art of pastry-making, carefully preserved and passed down through four generations.

“With Triangolosi, we want to give the breakfast ritual a new shape, bringing to the rich biscuit segment a product capable of surprising consumers with its taste and originality,” comments Maria De Vivo, Balocco’s marketing manager. “The study of the biscuit’s geometry reflects our way of innovating: combining creativity with a passion for the world of pastry-making, which has always distinguished Balocco.”

The Triangolosi are available in two formats: the 350 g pack and the 700 g family pack.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.