Cupper brings Supreme Lemon and Ginger Organic Infusion to the Italian market

Cupper, the world’s largest Fairtrade tea brand and Europe’s organic tea brand No. 1, is expanding its range with Supreme Lemon and Ginger Organic Infusion, now available on shelf in the Italian market too.

The new product

The launch strengthens the brand’s range strategy, focusing on products capable of appealing to broad and cross-category consumption occasions. The combination of lemon and ginger, familiar and appreciated by consumers, completes the Cupper range with a proposition offering an immediately recognisable flavour profile, suitable for the daily break and after a meal. The product therefore fits into the main drivers shaping the evolution of the food & beverage sector: a satisfying taste, a recipe based on natural and organic ingredients, the ability to accompany a small and comforting daily ritual and – like all Cupper products – a focus on sustainability, from product formulation to the choice of packaging materials.

The infusion is organically certified and combines lemongrass, ginger root at 15,5%, liquorice root, lemon peel and natural lemon flavouring, orange peel and white hibiscus. The fresh, citrusy note of lemon thus meets the warm, slightly pungent character of ginger, creating a balanced and intense flavour.

The infusion market

The new product arrives in Italy with results already well established internationally: Supreme Lemon and Ginger is in fact Cupper’s second best-selling product worldwide. This result confirms its potential in the Italian market too, where the digestive infusion segment represents 10% of the category and is recording growth of 2,3% in value terms (source: Circana, Hypermarkets and Supermarkets, MAT P6 2024).

According to data for the first half of 2026, the Italian tea and infusion market is recording growth of 1,2% for teas and 1,8% for infusions (source: Circana, hypermarkets and supermarkets, June 2026).

"With Supreme Lemon and Ginger, we are introducing a product with strong commercial potential into the Italian range, a true must-have that is already highly appreciated in other international markets. Its recognisable taste enables us to enhance the brand’s appeal and offer retailers a more complete range, built around the category’s main consumption occasions," comments Adriano Bardelle, marketing manager at Cupper Italia.

The brand’s identity

The new infusion retains all the distinctive elements of the Cupper universe: selected ingredients, organic certification and packaging with vibrant graphics and colours, designed to ensure visibility and recognisability on shelf. A joyful, contemporary look, consistent with the positioning of a brand that brings colour and personality to a category traditionally characterised by more classic codes. A distinctive identity that aims to attract new consumers and a younger audience to the category, helping to expand the shopper base.

Cupper is present in Italy through Abafoods, a company belonging to the Ecotone Group, the European leader in organic products. All the brand’s products are organic, while its teas are also Fairtrade certified, supporting a fairer supply chain and the farming communities involved in production.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.