Risparmio Casa enters the food supplements market with a private-label offering

Risparmio Casa enters the food supplements market with its own private label and announces the launch of Natuva – Nature Value, the new brand dedicated to everyday wellbeing.

Who it is for

The project was created in response to consumers’ growing focus on prevention, balance and healthy lifestyles, strengthening the role of the drugstore channel as an increasingly relevant destination also in the areas of health and personal care. Natuva is the result of careful product development, bringing together selected ingredients, highly bioavailable nutritional forms and modern formulations designed to meet the needs of today’s consumers, who are increasingly attentive to the quality of their wellbeing choices.

“Natuva was created with the aim of further developing the role of the private label within Risparmio Casa, turning it into a true distinguishing feature of the chain,” says Riccardo Battistelli, brand & digital transformation/innovation coordinator at Risparmio Casa. “In a dynamic market such as that of food supplements, our aim is to offer consumers everyday wellbeing solutions developed using a scientific approach, selected ingredients and reliable formulas, demonstrating that quality and innovation can be accessible to everyone.”

Two seasonal products

The line makes its debut with two high-performance seasonal products available in the convenient single-dose stick-pack format, designed to meet consumers’ everyday needs and already available on shelf.

Natuva Magnesium + Potassium (No Sugar): a highly bioavailable effervescent formula combining two different sources of magnesium and two of potassium (organic and inorganic salts), enriched with L-aspartic acid and safflower. The formulation is designed to help replenish mineral salts and contribute to reducing tiredness and fatigue, making it particularly suitable during warmer periods, physical activity or any situation involving greater fluid loss.

Natuva Drena Complex: a pineapple-flavoured drainage supplement based on a complex of plant extracts – including mouse-ear hawkweed, horsetail, birch, ash and nettle – developed to promote the drainage of bodily fluids and support the wellbeing of the body. The formulation, designed for those wishing to counter the appearance of cellulite and water retention through a natural approach, is supported by a clinical study published in Natural Product Research, which demonstrated significant results in reducing extracellular water (ECW) and improving body composition.

A growing chain

The initiative comes at a time of strong growth for the Group, which now has more than 190 points of sale across Italy, Switzerland and Malta, over 3.000 employees and more than 35 million receipts recorded in 2025. Having consolidated its position in home and personal care, Risparmio Casa is thus expanding the scope of its offering by entering the food supplements segment with a proposition that combines functionality, research and value for money, responding to growing demand for effective and accessible products.

Upcoming launches

The launch of Natuva represents the first step in a broader project dedicated to wellbeing: in the coming months, the range will be expanded with new products designed to meet the main needs of everyday life, consolidating the private label as a strategic driver of Risparmio Casa’s identity and as a point of reference for consumers who are increasingly attentive to quality, effectiveness and accessibility.

This content was translated with the assistance of artificial intelligence.