Esselunga inaugurates two new stores in Rome today, just days after the new ceo took office

Esselunga opened two new stores in Rome today, in Via Lattanzio in the Balduina district and in Corso d’Italia, a stone’s throw from Via Veneto, bringing the number of stores in the capital to five.

The new ceo

The openings strengthen the Group’s presence in the capital and come just days after the arrival of Claude Sarrailh, who officially took on the role of chief executive officer and general manager on 2 October, bringing forward the start date originally scheduled for early November. Sarrailh has just arrived from Ahold Delhaize, where he was ceo Europe and Indonesia, and the openings in Rome represent his first public appearance in his new role.

“I am proud to take the helm of Esselunga at a time that demonstrates the vitality and development prospects of the company,” he stated Claude Sarrailh. “The new openings in Rome demonstrate the ability and determination to grow by responding to customers’ needs. I am embarking on this journey with great enthusiasm and with the aim of making the most of the strong expertise already present, further strengthening performance and supporting the next phase of growth.”

The new stores

The Via Lattanzio store opened as a Supermarket, while the one in Corso d’Italia is a LaEsse, the company’s neighbourhood format designed for quick shopping. Both were acquired by Esselunga in recent months and are reopening after work carried out to introduce the new offering.

The operation therefore did not result in the establishment of new commercial activities, but confirmed and renewed a service for customers.

Esselunga also directly employed the 47 employees of the two previous businesses: 37 people at Via Lattanzio and 10 at Corso d’Italia, ensuring continuity of employment.

The Via Lattanzio store

The Via Lattanzio Supermarket, with a sales area of 635 sq m, offers a complete range of around 6.000 products with the usual focus on value for money, designed to meet different shopping needs. The offering includes fish, meat, dairy products and packaged cold meats, fruit and vegetables, as well as delicatessen and bakery services with a staffed counter. The range is completed by Elisenda pastries, available packaged for self-service and with the option to place an order. Customers will also be able to use the home delivery service for an even more convenient and complete shopping experience.

The Corso d’Italia store

LaEsse in Corso d’Italia, designed for quick and frequent shopping, is a 215 sq m space and offers an essential yet varied range of around 3.000 products including fish, meat, dairy products and cold meats, fruit and vegetables.

This store, too, albeit smaller, offers delicatessen and bakery services with a staffed counter, Elisenda pastries, also available to order, and a home delivery service.

Support with the rising cost of living

It is worth remembering that Esselunga, to provide customers with tangible support and counter the rising cost of living, will deliver groceries to homes using its e-commerce service in Rome and Lazio, with no additional charge of 7,90 euros, from 7 October to 18 November inclusive, for orders of at least 130 euros. From 9 October, the promotion will be extended throughout Italy in areas where Esselunga operates.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.