Lidl brings Paw Patrol to its products to help children make healthier choices

Lidl continues its commitment to informed eating, through a range of products designed to make it easier for families to make choices and help young children develop healthier eating habits.

Paw Patrol-branded products

Starting from 31 August, Ryder, Chase and the other Paw Patrol characters will appear on a selection of products in Lidl’s range. These are products that comply with the nutritional criteria established by the World Health Organization (WHO) and meet the chain’s strict standards, ensuring the highest quality of ingredients and formulations.

While awaiting the film’s release in cinemas on "Paw Patrol: The Dino Movie", scheduled for Wednesday 9 September, Lidl stores will therefore stock over 10 Paw Patrol-branded food products, such as Chef Select frozen vegetable sticks, Sondey assorted fruit bars and Bio Snack Day corn snacks, alongside a range of fresh fruit and vegetables.

A partnership to prevent childhood obesity

Through this international partnership, Lidl is turning the popularity of Paw Patrol into a tool for promoting a balanced diet from childhood. It is a necessary and responsible choice, also considering the situation outlined by the WHO study "European Childhood Obesity Surveillance Initiative (Cosi)": childhood obesity remains a major public health challenge throughout Europe, with 25% of children across the continent classified as overweight.

"I see every day with my son how much children love stories and their heroes, and using this extraordinary energy to convey positive habits is a fantastic opportunity that I strongly believe in. By bringing Chase, Ryder and the Paw Patrol team to our products, we want to simplify parents’ everyday shopping by supporting them in one of their daily challenges: promoting informed eating among children. This partnership allows us to continue the commitment begun in 2023, limiting advertising aimed at young children to products that comply with the WHO’s nutritional criteria,” said Maria Lovecchio, chief merchandising officer at Lidl Italia.

Planetary Health Diet

The partnership forms part of the retailer’s international CSR strategy on informed eating, which aims to make consumers increasingly informed about their purchasing choices. It is guided by the principles of the Planetary Health Diet, a scientific nutritional model outlining a diet rich in benefits for human health and the Planet, and one with which Lidl’s own-brand product range is becoming increasingly aligned.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.