Lidl brings Paw Patrol to its products to help children make healthier choices

Lidl continues its commitment toconscious eating, through a range of products designed to make it easier for families to make choices and help children develop healthier eating habits.

Paw Patrol-branded products

From from 31 August, Ryder, Chase and the other characters from Paw Patrol will appear on a selection of products in Lidl’s range. These are products that comply with the nutritional criteria established by theWorld Health Organization (WHO) and meet the retailer’s strict standards, ensuring the highest quality of ingredients and formulations.

While awaiting the cinema release of the film “Paw Patrol: The Dino Movie”, scheduled for Wednesday 9 September, Lidl stores will therefore offer over 10 Paw Patrol-branded food products, including Chef Select frozen vegetable sticks, Sondey assorted fruit bars and Bio Snack Day corn snacks, alongside a range of fresh fruit and vegetables.

A partnership to prevent childhood obesity

Through this international partnership, Lidl is turning the popularity of Paw Patrol into a tool for promoting abalanced diet from childhood. It is a necessary and responsible choice, particularly in light of the situation outlined in the WHO study “European Childhood Obesity Surveillance Initiative (Cosi)”:childhood obesity is confirmed as a major public health challenge across Europe, with 25% of the continent’s children classified as overweight.

“Every day, I see with my son how much children love stories and their heroes, and using this extraordinary energy to convey positive habits is a fantastic opportunity that I strongly believe in. By bringing Chase, Ryder and the Paw Patrol team to our products, we want to simplify parents’ everyday shopping by supporting them in one of their daily challenges: promoting conscious eating among children. This partnership allows us to continue the commitment we began in 2023, limiting advertising aimed at children to products that comply with the WHO’s nutritional criteria,” said Maria Lovecchio, chief merchandising officer at Lidl Italy.

Planetary Health Diet

The partnership forms part of the retailer’s international CSR strategy forconscious eating, which aims to make consumers increasingly informed about their purchasing choices. It is guided by the principles of the Planetary Health Diet, a scientific nutritional model that outlines a diet offering benefits for human health and the planet, and with which Lidl’s own-brand product range is becoming increasingly aligned.

This content was translated with the assistance of artificial intelligence.