Despar launches the new planning of the “Casa Despar” campaign, centred on own-brand products

Despar is back on air from 18 to 31 October with the “Casa Despar” campaign, through a communication plan involving television, radio and digital platforms.

At the heart of the campaign are the own-brand product and the values that characterise the brand, conveyed through communication that is able to draw closer to people and their everyday lives.

With the “Casa Despar” spot, quality and value take shape in a narrative with an authentic and recognisable tone of voice, directly and familiarly expressing Despar’s identity and the value of its offering for everyday shopping.

The media plan will involve the main national television broadcasters – Mediaset, Rai, Sky and Discovery Italia – and the major Italian radio stations, including Rds, Radio 105, Radio Capital, Radio Deejay and Radio Italia. Completing the plan is the presence on connected TV and streaming platforms, including YouTube, Mediaset Infinity and Amazon Prime Video, to broaden opportunities to connect with the public through different ways of consuming video content.

With its fourth flight 2026, Despar is thus continuing the “Casa Despar” campaign, pursuing its communication strategy aimed at strengthening recognition of the brand and its own-brand product, as well as its relationship with customers.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.