Unicomm Group relaunches “Spesa Difesa”, more than 500 Selex-branded products at reduced prices

Unicomm Group, present in 7 regions of Central and Northern Italy with more than 200 directly operated stores under the Emisfero, Famila, A&O and Mega banners, is strengthening its value-for-money policies by relaunching “Spesa Difesa”, the project dedicated to more than 500 Selex-branded products offered at reduced prices in the Group’s participating supermarkets.

In an extremely difficult economic context, especially for lower-income families, “Spesa Difesa” helps protect purchasing power and represents a concrete tool for everyday value. The basket, which includes more than 500 Selex products spanning food categories as well as household and personal care products, enabled the Group’s supermarket and hypermarket customers to achieve total savings of approximately 17 million euros. Savings that come on top of the offers on hundreds of leading-brand products presented every fortnight at the chain’s stores.

“Protecting purchasing power also means taking action on the shopping basket,” says Giancarlo Paola, Commercial Director of Unicomm Group. “Spesa Difesa was created with this objective: to make a broad basket of quality products available at genuinely advantageous conditions. At a time of renewed pressure on household budgets, we want to continue to do our part, with commercial policies capable of providing concrete and ongoing responses, not merely promotional ones.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.