Pam Panorama supports the Veronesi Foundation with its own-brand berries

During Pink Month, Pam Panorama is supporting the Fondazione Umberto Veronesi Ets in support of scientific research into female cancers.

From 19 to 25 October, for each pack sold of Pam own-brand blueberries, blackberries and raspberries, the company will donate a contribution of 0,20 euros to the Veronesi Foundation to fund the work of researchers engaged in the fight against cancers typically affecting women, namely breast, uterine and ovarian cancer. Taking part is simple: just put one of the participating products in your trolley to turn an everyday purchase into tangible support.

Pink Month, dedicated to breast cancer prevention, is an important opportunity to raise awareness of health and early diagnosis. Even a pack of berries can help support those who advance science every day, turning expertise and innovation into new opportunities for health and quality of life.

The initiative is active in directly operated and franchised stores under the Pam, Panorama, Pam city, Pam local, Metà and Kanguro banners. The project will be promoted through an information campaign with dedicated materials: posters in stores, banners in leaflets and in-store radio announcements. The initiative will also be covered on the website and the pages of Pam’s main social networks.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.