Conad Centro Nord launches “Carovita. Conad helps you!” to support customers’ purchasing power
Conad Centro Nord launches “Carovita. Conad helps you!” to support customers’ purchasing power
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Conad Centro Nord launches “Carovita. Conad helps you!”: further price cuts every day on 70 essential products under the Conad and Conad Essentiae brands.
The initiative, valid every day until 31 December at Conad Centro Nord stores displaying the promotional material, in the areas of Parma, Reggio, Piacenza and throughout Lombardy, aims to offer concrete help in protecting customers’ purchasing power and, together with Conad’s other everyday value offers, contribute to a complete, high-quality shop.
According to the latest preliminary Istat estimate, in October 2026 the general consumer price index increased by 5,4% compared with October 2025 and by 0,9% compared with September (from +4,2% in the previous month). The so-called “shopping basket” – food, household and personal care products – grew by 2,5% year on year; high-frequency purchase products by 5,8%.
All the prices in the initiative are lower than those already applied under Bassi&Fissi, with additional reductions ranging from 7,5% to 23,3%. For a typical basket of 22 products, including food and beverages, household and personal care products, the average saving is approximately 12%.
According to Conad Centro Nord’s estimates, during the period of validity of the initiative, the total saving for customers is estimated at approximately 1 million euros.
“With this initiative, we want to provide a concrete response to families and to everyone who has to put together their weekly shop every day while paying attention to the household budget. We have selected everyday and essential products, with prices further reduced compared with Bassi&Fissi. This is a commitment that complements the value initiatives already available in our stores,” says Ivano Ferrarini, CEO of Conad Centro Nord.
This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.
