Noberasco’s Board of Directors appoints Gabriele Rusconi as new Chief Executive Officer

The Board of Directors of Noberasco has appointed Gabriele Rusconi as the new Chief Executive Officer, a designation that forms part of the relaunch and industrial strengthening process launched in recent years, with the aim of consolidating the results achieved and continuing the company’s development in the Italian and international markets.

Gabriele Rusconi succeeds Flavio Ferretti, who had led the company since 2024. Noberasco thanks the outgoing CEO for his work, which helped the company overcome a complex period and build solid industrial and management foundations for future growth.

The new CEO

The new CEO will be responsible for continuing the strategic directions already identified by the company, enhancing its wealth of expertise and strengthening its competitiveness.

Gabriele Rusconi has a career characterised by thirty years of international leadership experience in the consumer goods sector. He has held general management roles both in multinational companies (Henkel) and in large family-owned businesses (Bolton and Rovagnati), successfully leading corporate relaunches and development in overseas markets.

“I am joining Noberasco with the aim of continuing the work carried out in recent years and providing continuity to the growth phase already under way,” says Gabriele Rusconi. “The company has undergone a significant transformation and today has the expertise, technologies and recognised brand on which to build its future. The priorities are clear: our objective is to turn market opportunities into concrete and lasting growth. To achieve this, we need to invest in research and development, strengthen our presence in large-scale retail, seize the opportunities offered by HoReCa and out-of-home consumption, and expand our presence in international markets. We want to do this with a focus on quality, efficiency and sustainability, above all by valuing the people who contribute to the company’s results every day, following the ‘Noberasco Method’ that has characterised the company since its origins.”

The company

Founded in Albenga in 1908, Noberasco boasts 118 years of history and represents one of the leading brands in Italy’s dried nuts and fruit sector. In 2022, it received recognition as a Historic Brand of National Interest, bearing witness to the value of an entrepreneurial heritage built through quality, research and innovation.

The company can rely on the Carcare production hub, a technologically advanced facility where automation, professional expertise and attention to process efficiency are central elements of the industrial model. Alongside this are the ability to innovate its offering by interpreting changing dietary habits, and an established presence across the main distribution channels.

“Noberasco has built its history on the ability to evolve, investing in product quality, innovation and people,” emphasises Gian Benedetto Noberasco, Noberasco’s honorary chairman. “The work carried out in recent years has enabled the company to strengthen its foundations and look to the future with confidence. The appointment of Gabriele Rusconi is a further step in this journey, reflecting continuity and the desire to capitalise on the development opportunities of a brand that has accompanied Italian consumers for more than a century.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.