Kissabel opens the commercial season with a new programme manager: Jeremy Linsell

The new season for Kissabel, the innovative range of apples with coloured flesh, opens with an important change at the helm of the project: Jeremy Linsell takes on the role of programme manager, taking over, in the name of continuity, from Emmanuel de Lapparent, who has guided the brand’s development since its beginnings.

Extensive agricultural experience

A graduate in Agricultural Engineering, Linsell has more than 27 years of experience at the highest levels of the fruit sector, including more than twenty years as a producer and over eight devoted to technical and strategic consultancy for the development and management of new varieties, with key roles within leading organisations and varietal innovation programmes worldwide.

Since 2017, he has also been a member of the Technical Committee of the Ifored programme, where he has personally handled the evaluation of varietal selections, testing on an international scale and commercial development, up to the introduction of the first red-fleshed apple to the British market.

The comment

"I am very excited to take the lead of Kissabel and accompany the brand through its next phase of development", said Jeremy Linsell. "I strongly believe in this apple’s unique value, capable of surprising consumers and bringing genuine innovation to the fresh produce department. The project is founded on the strength and expertise of leading international partners: by working in synergy, I am certain that we will fully realise Kissabel’s extraordinary potential and disruptive spirit^".

Kissabel in Italy

In Italy, the commercial campaign run by the NovaMela consortium (Melinda, Vip, Rivoira, La Trentina and Vog) will get into full swing between November and December, focusing entirely on the Rouge variety. The main objective will be to ensure a solid and consistent presence for the brand both in wholesale markets and in large-scale retail, also supported by promotional and communication initiatives developed by the individual consortium companies.

"We look to Kissabel’s new season with great confidence: harvest forecasts show positive quality and quantity standards, leading us to expect a good pack-out rate", comments Andrea Fedrizzi, marketing director of Melinda and spokesperson for NovaMela. "Kissabel continues to represent a unique experience for consumers, thanks to the visual impact of its red flesh, its distinctive flavour and its premium positioning. We strongly believe in the brand’s long-term potential and are ready to make this extraordinary apple increasingly well known by working together with all our partners”.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.