Colliers Italia appoints Clara Zanussi as new head of marketing & communication

Colliers Italia announces the appointment of Clara Zanussi as head of marketing & communication, to make oversight of the company’s marketing and communication activities even more integrated.

In an ever-evolving real estate market, characterised by new investment dynamics, asset transformation, the development of digital infrastructure and the growing centrality of data, communication plays an increasingly strategic role in making recognisable the expertise, results and perspectives capable of interpreting the market.

Extensive experience

Against this backdrop comes the arrival of Clara Zanussi, who brings to Colliers 26 years of experience in the sector, gained in structured environments of international significance. After starting out in the world of advertising agencies, culminating in her experience at Jwt, she worked for 12 years at Cushman & Wakefield and, since 2012, at Arcus Real Estate, consolidating deep expertise in managing complex communication strategies, institutional relations, reputation management, brand positioning, and the coordination of teams and external agencies.

“I am joining Colliers with great enthusiasm, in a sector that has been home to me for many years,” comments Clara Zanussi, head of marketing & communication at Colliers Italia. “I have seen real estate change and grow, and I have always had the good fortune to observe it from the privileged perspective of communication: a view that makes it possible to understand not only the property market, but also the financial, economic and social dynamics running through it.”

The new role

Clara Zanussi will lead Colliers Italia’s marketing and communication strategy with the aim of strengthening dialogue with the media, stakeholders and decision-makers, and highlighting the expertise, results and perspectives of the teams in support of growth.

"We are delighted to welcome Clara at a crucial moment for our expansion," comments Valeria Falcone, CEO of Colliers Italia. "Our aim is to further consolidate Colliers’ position in the Italian market. Clara’s experience will be fundamental in leveraging our global infrastructure and deep sector knowledge, translating them into clear strategic solutions. We want not only to tell the story of the transformation of real estate, but to lead it, firmly positioning ourselves as the partner of choice for the most demanding investors and stakeholders."

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.